1 STREET was a project I undertook that was commissioned by Novy Prostor, the Czech version of the Big Issue magazine.
Its aim was to provide a “permanent address” for each of the dozens of homeless people who took part in their scheme.
One of the problems of being homeless is that you are not in a position to receive various kinds of help that may be on offer, from the state or voluntary bodies. This is mainly because they require an address where you reliably be communicated with, so as to maintain a dialogue and monitor the help that is being used.
We created an alternative form of communication address that might fulfill this requirement by providing an email address for each registered person.
Through accessing a personalised online web page they could receive emails and other information of benefit to them. An admin person at Novy Prostor would create a user account and be able to check its usage. People on the scheme could have access to the system through computers in the Novy Prostor office, thus gaining another benefit by creating a need for the subscribers to have contact with NP staff.
I art-directed the card design above as the brand identity for the scheme.